Αψιού campaign

Αψιού campaign

This project is featured on the profiles of: Myrofora Ilia

Design and development of a campaign on the prevention of respiratory infection transmission. In particular, respiratory viruses are probably the “most popular” category of diseases that afflict or even threaten many of the population of people every year due to the fact that most people are unaware of their hygiene rules, resulting in resistance to change. It’s a brand that, while dealing with something serious, is trying in every way possible to pass it on as part of our everyday life, hence the element of Cypriotism.

That is, the Cypriot dialect is used in our everyday life by everyone. It tries in a pleasant way to pass on some health-related messages. Simplicity in the brand is also important, ensuring that communications are clear, understandable and not overloaded with too much information.