Prevention of Respiratory Infections
This project is featured on the profiles of: Kalia Finikaridou
The objective of the Branding and Advertising course was to design an integrated brand on the prevention of respiratory infection transmission but also to develop an advertising campaign that would aim to inform and raise awareness for effective promotion within the University community.
The rules included the goal, purpose, values and brand promise. Starting, with the objective, i.e. creating an interesting, visually appealing brand identity/image so to attract the target audience. Next, mainly considering the purpose, to remind/ inform and promote the right ways in which we take care of personal hygiene, in order to spread the message properly. The values of the brand where it promotes, i.e. respect, health above all, responsibility and safety/protection. Finally, the brand’s promise, the assurance of a better life and health, reducing worries and acquiring good habits, where the brand affirms to the public that it will have if it takes measures to prevent transmission.
The whole campaign as well as its logo is described as playful, friendly, positive, abstract and flexible to the different media it appears in. The concept, feel and look of the campaign, was inspired by the ‘Bauhaus’ movement (an influential art and design movement that began in the 1919 in Weimar, Germany). The logo was designed using the basic shapes and colours of the Bauhaus, but also based on the facial features and the concept of cleanliness.
Following, the brand specifications were defined, with the Covik Sans Demo font, the combination mark logo, with the tagline “To protect me”, and with the colour scheme of the palette of red, blue, yellow, black (primary colours) and grey (secondary colour). Icons were then created symbolizing the bacteria of respiratory infections with in order to subsequently apply them to the 2 different media, i.e. the 2 indoor A2 posters (printed) and the 1 proposal for ambient advertising (way of promotion for products or services, using unusual locations or objects and elements their objects for their benefit, as a communication channel).
